The thing that kills me is that the takeaway for a lot of people here will be “don’t use two-factor authentication”, not “maybe don’t participate in a platform run by a criminal organization”. If almost any other company did this, especially Apple, people would be screaming about it. On Facebook.

But if back-to-back stories about Facebook exploiting kids doesn’t do it, nothing will. These last two months have been the social media data security equivalent of Sandy Hook. Kids got hurt, no one cares.

I got to make my daughter cry two weeks ago when she asked me if she could download a free messaging app to stay in touch with her friends. It was Facebook’s, so I had to let her down. It was fun trying to explain gently to a nine-year-old that the friendly people with the fun app see her as livestock.